If you have money, they will come.
As music sales sunk, musicians had to find new sources of revenue. One of the most lucrative is the corporate gig, private performances for a private audience. Few bands wants to talk about these engagements for fear that they be tainted as selling out. Truth be told, though, many acts, big and small, rely on such gigs to make ends meet–or to make some quick cash.
Metallica, the Foo Fighters, Sting, The Tragically Hip, Van Halen, and even The Rolling Stones are available for such events–as long as the individual or company can afford the bill.
The cost to book a name artist is a pretty closely guarded secret and depends on location, timing, the nature of the event, and how much of a production is desired. I know someone who once specialized in booking musical entertainment for oligarchs and sheiks. These were clients who shrugged at paying US$1 million for an afternoon acoustic performance by a rocker you’d definitely know. I’ve also heard that The Stones won’t even entertain an offer unless it’s somewhere well north of US$5 million.
But this nugget about Beyoncé blows all that out of the water. Word is that she will charge US$24 million to perform a one-hour set at the opening of The Atlantis Hotel in Dubai next month. If anyone has ever been paid more for a gig, I can’t imagine who that might be.
This will be her first performance in five years. The invitation-only event will also include an after-party set by Swedish House Mafia and a bunch of other stuff.
The rich are not like you and me.