How did a town of 9,400 people in Pennsylvania Dutch country become one of the most important centres in the concert business? By providing awesome sound systems for the biggest artists in the world. From the Wall Street Journal:
The effect that lets pop-star Katy Perry soar over her audience while clutching a bunch of balloons. The battalion of speakers blasting Paul McCartney’s voice in stadiums designed for sports, not music. The sliding catwalk that takes a singing, dancing Justin Timberlake from the stage to the rear of an arena. All this gear, currently crisscrossing America in tractor-trailers, was engineered and built in Lititz, along with the apparatus for blockbuster tours of the past by U2, the Rolling Stones, Madonna and Michael Jackson. The place has an air of secrecy: Because entertainers want a surprise when the curtain goes up, much of the work here is done in secret by companies that don’t put their names on their buildings.