Music

Bowie is Back to Being Bowie, Thank God

Alan Cross 0 Comments

With David Bowie’s new album, The Next Day, already out in some parts of the world and due for release in the UK tomorrow and North American on Tuesday, Bowie is showing flashes of his once legendary ability of manipulate the media–except in a very 21st century way.

First, he officially announced the album on his newly-redesigned website.  

Second, The Next Day was the number one-selling album in 21 countries.

Third, lyrics to the album began appearing on his website and his official Facebook page.

And fourth, there was a full-page ad in The Times:  four columns of tiny text with no line breaks containing the lyrics of all 17 songs on the album.  (The Daily Mail comments here.)

A similar ad will appear in The Observer today.

This is a very good record, by the way.  Bowie is definitely, definitely back.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38051 posts and counting. See all posts by Alan Cross

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