Ford Gets Even Deeper into the Dashboard

While it’s true that there have been some glitches with Ford’s SYNC system, the manufacturer deserves props for pushing the boundaries of what that thing in the centre stack console of a car can do.

Ford knows that gadgetry like this sells cars.  Up until now, SYNC has been the domain of higher priced larger vehicles.  But in 2014, they’re rolling it out for the Fiesta, the company’s bottom-rung model.

Just another step in the cars-as-apps development we’re seeing.  And again I ask, how is traditional radio going to respond to this new technology?  Read more at Engadget.



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Ford Gets Even Deeper into the Dashboard

  • November 27, 2012 at 2:27 pm

    Hey Alan, I'm not sure you can really say it was only available on "higher priced larger vehicles". My 2012 Ford Focus came factory-equipped with the MyFord Sync system with touch screen and voice commands. Yes, I had to get the Titanium trim, but still, it's not a car I would suspect falls into the "higher priced larger vehicles" category.


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