Is the Global Downturn in the Music Industry About to End?

Investment bank Credit Suisse thinks so. After about fifteen years of declining revenues, it thinks that the music industry is finally reaching its inflection point where the amount of money coming in starts going up. Business Insider Australia published this extrapolation.

Credit Suisse - Music Industry

 

So how will this happen? Certainly not from physical sales.

Credit Suisse - Music Insdustry2

Where’s this new money going to come from? Streaming. Read more here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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