More Evidence That Young People Are Bailing on Traditional Radio
True, this is from Britain. But I still think it’s indicative of what’s going on out there. From The Daily Mail:
Britons are spending more time listening to their radios, but younger listeners are turning off in favour of the internet.
Although over-35s continue to tune into their favourite shows, radio is falling out of favour with those in their teens and early 20s.
A study by media regulator Ofcom found that last year Britons listened to an average 22.5 hours of radio each week – an increase of 24 minutes on 2010.
However, the medium was less popular with younger people, with those aged 15 to 24 listening to only 17 hours a week – a fall of 22 per cent in ten years.
Similarly 25 to 34-year-olds tuned in for only 19.3 hours last year compared with 22.7 in 2001.
