Cool!

OK Go explains what they did with this music video

OK Go has a decades-long reputation of innovative approaches to music videos. The clip for “End Love” was made 14 years ago, but they just got around to explaining what they did with the space-time continuum. I quote

“On a Thursday in 2010, we slipped into our monochromatic neons, ventured to a local park, and tried to manipulate the very fabric of time. We couldn’t quite sort out the whole general relativity thing, so we instead opted for a 21-hour interpretive dance and a series of high-speed cameras with hot-swappable data cards. (Good enough.)

“The fastest we recorded was 172,800x, compressing a full day into one half-second. The slowest was 1/32, stretching that same half-second into 16—and giving this four-minute music video a timescale ratio of 5.5 million. To pull the whole stunt off, we enlisted the help of two all-around cool artists: Jeff Lieberman and Eric Gunther. A huge thank you to both of them—and to our media darling, Orange Bill, of whom this post is in loving memory.

“This song, ‘End Love’ is from Of the Blue Colour of the Sky” an album we released 15 years ago. Well—almost. Remember to say ‘Happy Birthday’ this Sunday. And remember to pre-save our NEW song, “A Stone Only Rolls Downhill,” which will be available everywhere on 1/16: linktr.ee/okgomusic (Psst: There’s a music video coming, too.)”

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39664 posts and counting. See all posts by Alan Cross

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