This is One of the Most Creative Record Releases of the Year. Too Bad It’s So Destructive.

With 25 million songs just a click away, it’s cool to see how some musicians are adding new artistic twists to the release of physical product.

Take the case of Bernolz who has released a hand-numbered album on an SD card encased inside a plaster block. The only way to hear the record is to destroy the block with a hammer.

You don’t have to break it, of course, because you can by the CD from Bernolz’s BandCamp page. And here’s an official video.

The Creators Project has a look at a few other unique ways of releasing music.