This is One of the Most Creative Record Releases of the Year. Too Bad It’s So Destructive.

With 25 million songs just a click away, it’s cool to see how some musicians are adding new artistic twists to the release of physical product.

Take the case of Bernolz who has released a hand-numbered album on an SD card encased inside a plaster block. The only way to hear the record is to destroy the block with a hammer.

Bernolz - How Things Are Made

You don’t have to break it, of course, because you can by the CD from Bernolz’s BandCamp page. And here’s an official video.

The Creators Project has a look at a few other unique ways of releasing music.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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