Ongoing History of New Music

Ongoing History Daily: The most expensive metal video EVER!

Back when money flowed like water in the recorded music industry thanks to everyone buying expensive compact discs, artists and labels could afford to invest in big-budget music videos because they had the potential to provide a very good return on investment. That is, the videos helped sell a LOT of CDs.

Michael and Janet Jackson’s “Scream” video cost $7 million back in 1995, the equivalent of over $13 million today. Madonna was behind the next three most expensive music videos of all time. But can you name the most expensive metal music video? Guns N’ Roses spent $5 million on the video for “Estranged,” but that’s a ballad, so it really doesn’t count.

No, the metal band responsible for spending the most on making a music video was Limp Bizkit for “Rollin’” in 2000. Not only did it feature cameos from Ben Stiller and Stephen Dorff, but a lot of it was shot on the roof of the World Trade Center. Things were different then.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38025 posts and counting. See all posts by Alan Cross

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