Ongoing History Daily: The most expensive metal video EVER!
Back when money flowed like water in the recorded music industry thanks to everyone buying expensive compact discs, artists and labels could afford to invest in big-budget music videos because they had the potential to provide a very good return on investment. That is, the videos helped sell a LOT of CDs.
Michael and Janet Jackson’s “Scream” video cost $7 million back in 1995, the equivalent of over $13 million today. Madonna was behind the next three most expensive music videos of all time. But can you name the most expensive metal music video? Guns N’ Roses spent $5 million on the video for “Estranged,” but that’s a ballad, so it really doesn’t count.
No, the metal band responsible for spending the most on making a music video was Limp Bizkit for “Rollin’” in 2000. Not only did it feature cameos from Ben Stiller and Stephen Dorff, but a lot of it was shot on the roof of the World Trade Center. Things were different then.
