[Radio consultant Fred Jacobs turns out several great blogs per week. Today’s (March 5) has the provocative title “Why Does New Music Suck?” Here’s an excerpt. – AC]
It’s hard to imagine an interview with say, John Lennon, Prince, or Jack White where these guys came up empty when asked about new music or new bands they enjoy. While all three are/were especially discriminating writers and performers, none would have been stumped by the age-old question, “Heard any great new music lately?” or “Any new bands you’ve been listening to?”
But that’s the world in which we live. And if you’ve been tasked with putting together great clusters of new/recurrent music for testing these past couple years, chances are you’ve struggled as much as Corey Taylor and Adam Levine.
So, what’s the problem? Why does music seem to be in a trough, and with it, radio formats that depend on what’s new?
I’ve talked about radio’s systemic issues, exacerbated by a rating methodology that seems to conspire against stations that focus on the new and unfamiliar.
And music is discovery is fragmented across hundreds of different platforms. Everyone’s making their own playlists, and we’re all listening to different things.
And let’s not forget the confluence of an economic recession, a global pandemic, and a tepid music environment all of which set up this perfect storm of conditions that are good for the Eagles, Queen, and Lynyrd Skynyrd, and not so good for those kids practicing their craft in their garage or bands building fans by playing small clubs.
The headwinds for great new music finding its audience are stiff, despite the fact there are myriad more distribution outlets now.
I urge you to read the whole thing. Thoughts?