The Radioplayer Canada app works great on mobile devices. But the real goal is to get this thing to show up on infotainment systems in cars.
If you’ve done any shopping for a new vehicle in the last couple of years, you’ll know that there are more listening options than ever before. Us radio people have to make sure that accessing the radio doesn’t get lost beneath all the other tech. Radioplayer is designed to make it easy to for drivers and passengers to access the radio–and in a new and enhanced way.
Here’s more from RAIN:
Audi/VW is the first car manufacturer to sign on to use the new Worldwide Radioplayer API platform. As a result, hybrid radios in new Audi models will use the WRAPI technology to display station logos and to switch between DAB, FM, and streaming audio.
Radioplayer is a radio technology platform owned by UK broadcasters. It is licensed for use in seven countries through Radioplayer Worldwide.
“We’ve talked to dozens of car companies over the past few years,” Radioplayer Managing Director Michael Hill said. “They’re all interested in improving their car radio interfaces, but the question they ask most often is – where can we get a reliable feed of the radio industry’s data? This project starts to answer that question…to help keep radio simple, sexy, and central to the dashboard.”
“We’re going to keep enhancing the data, with better logos and phonetic station names coming next, to help voice-controlled car interfaces find our stations,” added Leo Andrews, Radioplayer’s chief technology officer.
Download your Radioplayer Canada app for iOS and Android here.