Report: Canadian podcasting continues to grow
A decade ago, podcasting was something for nerds and outliers, and wasn’t seen as a legitimate media platform by the big players. How things have changed.
A new report from Triton Digital (download it here) says that podcasting in Canada is bigger than ever and continues to grow at an astonishing rate.
I quote: “Podcast listening in Canada reached a new peak in 2025, with monthly reach climbing to 46%, the largest year-over-year increase ever recorded for the format in the country, reinforcing podcasting as one
of the fastest-growing media channels in Canada.”
Some interesting findings:
- The average Canadian 18+ listens to 4.1 podcasts a week and 8.9 episodes.
- Younger audiences (18-34), people with higher incomes ($100K+), and more education (university+) listen the most.
- Canadian podcast listeners are 53% male and 47% female.
- 43% of us listen to Canadian podcasts compared to 41% American podcasts.
- The most frequently used platform for podcasts by Canadians is YouTube (40%) followed by Spotify (26%), and Apple Podcasts (12%).
- About 75% of podcast consumers include video. About 51% watch and listen while only 24% just watch.
- The biggest genre of podcast? News (29%), true crime (15%), and then comedy (12%).
- Then again, there are more news podcasts released every month (39% of the total, with sports second at 20%).
- True crime has a lot of downloads with fewer episodes. Women adore true crime, comprising 65% of the audience.
- The CBC dominates the top five in podcast rankings with Front Burner, The World This Hour, World Report, and The Current. Global News Podcast from the BBC is fourth. In fact, the CBC sees 2.16 million podcast downloads in an average week.
