The Importance Of Our Emotional Connection To Music
I chose to tell three short personal stories that illustrate the power of our emotional connection to music, and the power of music to bring people together. Music lies at the heart of human emotions and relationships; it evolved as a way for us to communicate with each other before we even had language, and it’s a key way in which we identify both with ourselves and with each other. The epicentre of music is emotion, and how and what it makes you feel; and that very primal power is where the real value of music lies.
Despite this indisputable fact, in 2015 we find ourselves in a place where our emotional connection to music is weaker than ever, and music is less valued than ever. The shift from sales to streaming and the dominance of social networks as the channels via which we consume media are diminishing the value of each of these platforms, the value of the artist-fan relationship, and the value of music itself. Discussions around streaming seem to focus solely on issues like transparency, payments, monetisation, curation and discovery, while our emotional connection to music is lost, buried or ignored; and yet, it lies at the heart of solving so many of these problems.