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Tim Hortons Releases their Sidney Crosby Hockey Song

Alan Cross 1 Comment

The song has been running in a TV spot since January.  Now the entire song is available for a free download.  It’s a decent indie-rock anthem–and just in time for the Winter Olympics, too.

From the press release:

“Let’s Run” is an original song produced by music house Grayson Matthews on behalf of Tim Hortons for the commercial, which features Sidney Crosby jumping the boards alongside real Canadian hockey fans. Having debuted January 4, the commercial became an instant hit and quickly rose to be one of the most popular YouTube videos in Canada. Since then, the commercial has received more than 352,000 views through Tim Hortons YouTube channel.

“Right from the very first day our Tim Hortons Sidney Crosby spot aired, our guests have been tweeting us and posting messages on Facebook and YouTube asking for the song,” says Rob Forbes, Senior Director, Marketing and National Programs, Tim Hortons. “We’re thrilled that the music has struck a chord with Canadians, and for that reason we wanted to produce a full-length version and provide it as a free download.”

#JumpTheBoards contest

Until January 25, 2014, Canadians can also visit the Tim Hortons #JumpTheBoards app on Facebook (www.facebook.com/TimHortons) to enter for the once in a lifetime opportunity to meet hockey star Sidney Crosby. On the app, visitors can also watch and share Tim Hortons newest commercial to help ‘fill’ the Tims virtual arena.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39334 posts and counting. See all posts by Alan Cross

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One thought on “Tim Hortons Releases their Sidney Crosby Hockey Song”

  • With all due respect to Dave Dunning, this should be the de facto winner of the CBC Song Quest competition, despite not being entered.

    Reply

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