The song has been running in a TV spot since January. Now the entire song is available for a free download. It’s a decent indie-rock anthem–and just in time for the Winter Olympics, too.
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From the press release:
“Right from the very first day our Tim Hortons Sidney Crosby spot aired, our guests have been tweeting us and posting messages on Facebook and YouTube asking for the song,” says Rob Forbes, Senior Director, Marketing and National Programs, Tim Hortons. “We’re thrilled that the music has struck a chord with Canadians, and for that reason we wanted to produce a full-length version and provide it as a free download.”
Until January 25, 2014, Canadians can also visit the Tim Hortons #JumpTheBoards app on Facebook (www.facebook.com/TimHortons) to enter for the once in a lifetime opportunity to meet hockey star Sidney Crosby. On the app, visitors can also watch and share Tim Hortons newest commercial to help ‘fill’ the Tims virtual arena.