“Where’s the AM/FM Radio in My New Car?”
If you been car shopping recently, you’ll know that things are very, very complicated when it comes to the dashboard. Steve Goldstein posted this guest blog at RAIN:
So, where is the AM/FM? Could Radio Ink’s Eric Rhodes been correct with his apocalypticpronouncement that AM/FM radio would be wiped out from cars? And this fast? Was the JacobsTechsurvey10 study wrong in saying 89% of people consider AM/FM important when shopping for a new vehicle, and the top audio choice? Edison Research/Triton Digital’s The Infinite Dial 2014found 86% are using AM/FM and 14% using streaming radio.
Well, I found the AM/FM. And here is the incredibly eye-opening news to me and should be to everyone in the radio business — we have been relegated to a second screen. One now has to click to find AM/FM. And to add insult to injury, AM/FM is no longer one of the physical buttons surrounding the screen.
Uh-oh. Keep reading.
One thought on ““Where’s the AM/FM Radio in My New Car?””
I couldn’t have a car without AM radio – I love listening to baseball and hockey games while driving. FM is a bit more dispensable for me, although I have been enjoying Indie 88 in Toronto