“Where’s the AM/FM Radio in My New Car?”

If you been car shopping recently, you’ll know that things are very, very complicated when it comes to the dashboard.  Steve Goldstein posted this guest blog at RAIN:

I purchased a new GMC Acadia two weeks ago — and one week later, it’s already on a recall list … arrghhh. So that’s disturbing item number one. Now, number two: Where is the AM/FM radio?  Repeat — no AM/FM.When the car is started, the main screen includes various audio options: Pandora, Stitcher (a good but not well-known talk aggregator) Sirius/XM, a USB hub and a picture viewer. A picture viewer. Really? And GM thinks they have problems with recalling cars now.

So, where is the AM/FM? Could Radio Ink’s Eric Rhodes been correct with his apocalypticpronouncement that AM/FM radio would be wiped out from cars? And this fast? Was the JacobsTechsurvey10 study wrong in saying 89% of people consider AM/FM important when shopping for a new vehicle, and the top audio choice? Edison Research/Triton Digital’s The Infinite Dial 2014found 86% are using AM/FM and 14% using streaming radio.

Well, I found the AM/FM.  And here is the incredibly eye-opening news to me and should be to everyone in the radio business —  we have been relegated to a second screen. One now has to click to find AM/FM. And to add insult to injury, AM/FM is no longer one of the physical buttons surrounding the screen.

Uh-oh.  Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on ““Where’s the AM/FM Radio in My New Car?”

  • May 29, 2014 at 1:26 pm
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    I couldn’t have a car without AM radio – I love listening to baseball and hockey games while driving. FM is a bit more dispensable for me, although I have been enjoying Indie 88 in Toronto

    Reply

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