Which Genre of Music Works Best in Commercials?

Here’s an interesting study from Nielsen that looked at the effectiveness of more than 600 TV commercials, more than 500 of which included some kind of music. The study looked at how these spots performed in terms of connecting with their creativity, empathy, emotive and information power.  Everything was distilled into this chart.

power-of-music (1)

Okay, fine. But what genre of music did the best? Keep reading.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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