YouTube App to Disappear from Next Version of iOS

As far as I can remember, all iPhones have come with a YouTube app.  But when iOS 6 appears, that app will be missing.  Why?

One word:  ads.  

If you’ve been using YouTube to search for music videos, you’ll know that it’s getting harder and harder to view a video that doesn’t feature some kind of pre-roll add.  

From what I understand (and please correct me if I’m wrong), Google/YouTube has a tool for rooting out copyrighted material like music videos.  Rather than take them down, Google/YouTube just sticks a non-skippable ad before the video starts.  That view equals revenue for someone.

This is annoying to Apple.  And the fact that it annoys Apple puts Google/YouTube in a snit–especially since you don’t always get the ads and pre-rolls when you watch a video on an iOS device.

All Things Digital says this:

Here’s some insight from an industry executive who works with both companies, and suggests that you’ll increasingly see YouTube take control of all its apps, for the reasons discussed above: Ad dollars and user experience. “YouTube [has] decided they didn’t want third-parties building apps,” says my source. “Their strategy has changed. They want to control their destiny more.”

Read more here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “YouTube App to Disappear from Next Version of iOS

  • August 7, 2012 at 3:14 pm

    Apple to Google: "Re-encode your YouTube site to get rid of Flash."
    Google to Apple: "Sure, but you have to let us put one of the first apps on your new iDevice."
    Adobe to both: "Uh, guys."
    Apple to Google: "No problemo friendo."
    Adobe to Apple: "Your iDevice sucks! People want Flash!"
    Google to Apple: "We're done. Anything else?"
    Apple to Google: "How's that HTML5 thing going?"
    Adobe to the people: "We're getting rid of Flash on mobile devices."
    Apple to Google: "Man, those ads are annoying, am I right?"
    Google to Apple: "We put them there to help off-set copyright violations."
    Apple to Google: "Yes, of course. How's that bed of money feeling?"


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