Pandora Uses Big Data Analysis to Predict the Big News Artists for 2016

The music industry isn’t like a regular business. There’s no way to predict what the public might like in the future with 100% certainly, so label executives have to rely on their gut and whatever market research they can afford. Now, though, they have another tool: Big Data.

Companies like Spotify collecting billions of data points on their streams: who’s listening, where they are, what they’re doing and for how long. You can observe what’s trending on YouTube. And you can monitor peer-to-peer networks to try to extrapolate where the public’s taste is heading.

Pandora, the Internet radio service which we don’t get in Canada, is also a collector of Big Data from which they’ve teased a Top 25 of artists that it thinks will be big in 2016. Here’s a chance to maybe get ahead of the herd. Further details here.

  1. BJ the Chicago Kid
  2. Post Malone
  3. WET
  4. Cam
  5. Ruth B.
  6. Bryson Tiller
  7. Daya
  8. Tory Lanez
  9. Rudimental
  10. Alessia Cara
  11. Jess Glynne
  12. Gallant
  13. Lawrence Taylor
  14. Dorothy
  15. Hermitude
  16. Ty Dolla $ign
  17. The Struts
  18. William Michael Morgan
  19. Zhu
  20. Roam
  21. Blackbear
  22. Hinds
  23. Tor Miller
  24. Jacob Whitesides
  25. Conrad Sewell

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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