Apple Introduces a New iPod. Yes, I Said “iPod.”

What’s this? A press release from Apple trumpeting the introduction of a new iPod Touch? Yep.

Actually, we should have seen this coming (and some people did) once Apple Music and Beats 1 was introduced. It only makes sense that the company would update the Touch to be able to access these new services.

Apple today introduced the best iPod touch yet and unveiled a new lineup of colours for all iPod models, including space grey, silver, gold, pink and blue. The ultra-portable iPod touch features a new 8 megapixel iSight camera for beautiful photos, an improved FaceTime HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor.

With the newly launched Apple Music service, members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1 radio, and comment or like backstage photos and videos shared directly by their favourite artists on Connect.

The new Touch starts at $249 for the 16G model and heads up to a pricey $499 for a 128G version. Oh, and they come in five new colours.  You still have to search for a link to the iPod on the Apple Store website (scroll down and down and down until you reach the footer. Click on “Shop iPod“) but this shows that the company isn’t ready to give up on their dedicated music player just yet.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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