Back in October, Apple Music announced Voice Plan, a $4.99/month streaming plan. As of this week, it’s live in 17 countries (including Canada) as long as you upgrade to iOS15.2.
Apple has created “hundreds” of playlists based on activity and mood that users request through voice commands. Examples include
- Waking Up
- Family Time
- Making Coffee
- Afternoon Walk
- Relaxing Drive
- Date Night
- Long Lunch
- Day at the Park
If you want to sign up, just say “Hey Siri, start my Apple Music Voice trial.” You’ll get to try things out for free for seven days.
Why now? Apple doesn’t have a free tier like some of the other platforms (Spotify, for one). They don’t want to go free, so they’re banking on a plan that sells for less and also integrates with their HomePod speakers.
This isn’t the first time we’ve seen something like this. Remember Amazon Music Unlimited voice commands for Echo devices? That was launched in 2016, but we haven’t heard much about it since.