BABYMETAL gets an endorsement deal for chocolate. Sort of.

Back in 2014, the adorable moppets in BABYMETAL released their classic, “Gimme Chocolate.”

The savvy marketers in charge of the account for Van Houten, a big chocolate brand, realized that they needed to use BABYMETAL as a template for a campaign. So they did.

Thanks to Tom for the tip.



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “BABYMETAL gets an endorsement deal for chocolate. Sort of.

  • March 15, 2018 at 7:28 am

    License BABYMETAL? What are you talking about? It had nothing to do with them. It’s a Japanese commercial, and has metal music in it. Oh, it must be BABYMETAL! You know how dumb everyone in the media sounds right now? Pretty dumb. The whole BM community is laughing at you all. We all see there is no relation at all.


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