Published on October 5th, 2016 | by Andrew Dick0
Consumer Data in the Music Industry
“Pretend for a second that Netflix is a region, controlled by one ruler, separated into four states: Content, Distribution, Measurement, and Consumption. Any activity that occurs in that region is owned and accessible by the ruler. This consumer data is so vital to the ruler’s success, that it is considered as valuable as gold.
If you break Netflix into four separate regions, you get the world of online music.
This article tells the story of the independents’ battle in this world as a parable of four characters: the Royal family, known as The Majors, The Streams, The Independents, and, of course, Robin Hood.”