Consumer Data in the Music Industry

Very interesting read about the state of consumer data in the music industry from our Music Tech MeetUp friend Kristin Westcott Grant.

“Pretend for a second that Netflix is a region, controlled by one ruler, separated into four states: Content, Distribution, Measurement, and Consumption. Any activity that occurs in that region is owned and accessible by the ruler. This consumer data is so vital to the ruler’s success, that it is considered as valuable as gold.

If you break Netflix into four separate regions, you get the world of online music.

This article tells the story of the independents’ battle in this world as a parable of four characters: the Royal family, known as The Majors, The Streams, The Independents, and, of course, Robin Hood.”

Read the rest of the article here and find here on twitter here.

Andrew Dick

is a passionate music fan, writer, producer and marketer with over 20 years of experience in the online media and software industries. Co-Founder of the Music Technology MeetUp, Music Technology Consulting and EntertainmentTO. Marketing Consultant at MMH Blockchain Group

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