A new way for artists to engage fans and raise money for music therapy in Canada exists through Covers for the Cause. This program provides a platform for musicians to offer personalized videos of requested songs for their fans by making a tax-deductible donation to Music Heals.
Music Heals Executive Director Christ Brandt comments:
“We’ve listened to artists who have told us that they are looking for creative ways to give back. Music Heals supporters are, first and foremost, music fans. This puts the musician and the fan in direct contact, for the purpose of supporting music therapy for kids, seniors, palliative care, dementia, and more”.
Musicians choose both the minimum donation amount required for a request and how many covers requests they will fulfill. Next they record simple videos of requested cover songs and include a dedication to the donor. Musicians then upload the videos to the band’s YouTube page or send them directly to the fan. No film crew is needed because artists can use the camera on their phones to record the video from anywhere: a studio, their kitchen, or anywhere else you can imagine. The Matinée recorded a video while in a gondola going up the side of a mountain!
Artists who raise at least $1000 can direct that donation to a music therapy program in their home city or province.
For more information, check out here.
Musicians and music fans can check out the Covers for the Cause website to start making offers and requests now.
Previously, Music Heals offered this campaign exclusively to Vancouver-based band the Matinée, who raised over $3000 during the summer of 2014. They created over 18 videos, like this cover of “Stop” by the Spice Girls.
Other great videos like this from the Matinée, as well as their own original music, can be found on their YouTube channel.