Demand was so big for Live Nation’s $25 concert ticket deal that Ticketmaster Canada crashed

This is Concert Week, the 10th annual fire sale of concert tickets by Live Nation. Thousands (~5,000 in fact) of gigs across Canada and the US have a portion of tickets on sale for just $25, including fees (but not sale tax). It really is a good deal. Maybe too good.

Ticketmaster had problems handling the crush of requests. Those who logged on to the site may have encountered this at around 11 am yesterday.

Things were resolved rather quickly–within in an hour, in fact–and there have been no reports of outages via Downdetector since.

Knowing what I do about Ticketmaster’s technology and backend, we must be talking about BILLIONS of simultaneous hits on the site from both real people and those goddamn bots. People really, really want those $25 tickets.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38542 posts and counting. See all posts by Alan Cross

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