Despite COVID-19, the show must go on. But how?
Like everything else, all levels of the entertainment has been hit hard by the COVID-19 crisis. This will eventually pass one day, but the world may end up being very, very different.
Deepak Gopalakrishnan has written an interesting article about how things may shake out.
“The live entertainment industry has been hit hard by the coronavirus-induced global quarantine (please stay home). Streaming revenues contribute a pittance to but the biggest artists (while data sources vary, it typically takes between 200-250 Spotify streams to make the artist a single dollar). In the last few years, even large acts have been hitting the road more than before, in an effort to shore up both audience and bank balance.
“Then came the global pandemic and along with most of the world, it has brought the live entertainment world to a screeching halt. Big acts like Pearl Jam have cancelled tours. India will need to wait a while for comedian Trevor Noah’s maiden visit. A hotly-anticipated comedy festival had to pull the plug on over a 100 shows. Venues across the country have sent notifications saying there would be no more live music for a while.
“The show must go on. But how?”
