Katy Perry and her people did NOT get paid for the halftime performance at Super Bowl XLIX. The NFL knows that this 12 1/2 minutes is among the most valuable airtime in the world and that being offered the opportunity to perform is payment enough.
And they’re right.
The Katy Perry-led performance was seen by 118.5 million people, an all-time Super Bowl record. Compare that to the 120.3 million that tuned in for the final ten minutes of the game. It’ll be interesting to see what kind of sales boost she sees. Guesses are that she’ll see things go up about 75%.
But wait. Missy Elliott is glad that she agreed to show up. The few minutes she spent getting her freak on again resulted in a 1,000% bump in digital sales.
How long will it be before the NFL starts charging artists to perform at the Super Bowl?