HMV Launches a New Vinyl Campaign Aimed at Students

While there does seem to be some fatigue in vinyl sales (things slipped a little over 9% in the first part of the year), the sector is still generally healthy when compared to all other physical media. HMV knows that better than anyone, so they’ve launched this new cinematic campaign aimed at younger people. Take a look. (Via Marketing Week)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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