Adoption of streaming music continues by people around the globe. According to figures from Luminate (they monitor streaming data), it took just three months for us to stream a staggering one trillion (1,000,000,000,000) songs. This set a speed record, with the 1T mark being reached one month sooner than before.
In the first half of 2023, the world has streamed 3.3 trillion songs (on-demand audio and video), which is up about 31% from the same period last year. Audio-only streams grew by 23% to about 2 trillion while video streams sit at 1.3 trillion (an increase of 44.4%).
Here are a few more stats:
- The most-streamed song of the year so far is “Flowers” by Miley Cyrus.
- Non-English songs dominate with Latin and K-pop leading the way when looking at the top 10,000 most-streamed songs. K-pop artists occupy six of the positions in the top ten.
- The overall share of English language music dropped 4.2%.
- About 25% if K-pop fans bought a cassette. They’re not playing them, but acquiring them as souvenirs and as a way to support their idols.
- Data shows that there’s still a thirst for vinyl. The typical American music fan also says they’re 46% to buy a CD in the coming year.
- If we look at the US, 73% of all streams are of catalogue material (i.e. songs that are more than 18-24 months old).