Music Industry

It took just three months for the world to stream ONE TRILLION songs

Adoption of streaming music continues by people around the globe. According to figures from Luminate (they monitor streaming data), it took just three months for us to stream a staggering one trillion (1,000,000,000,000) songs. This set a speed record, with the 1T mark being reached one month sooner than before.

In the first half of 2023, the world has streamed 3.3 trillion songs (on-demand audio and video), which is up about 31% from the same period last year. Audio-only streams grew by 23% to about 2 trillion while video streams sit at 1.3 trillion (an increase of 44.4%).

Here are a few more stats:

  • The most-streamed song of the year so far is “Flowers” by Miley Cyrus.
  • Non-English songs dominate with Latin and K-pop leading the way when looking at the top 10,000 most-streamed songs. K-pop artists occupy six of the positions in the top ten.
  • The overall share of English language music dropped 4.2%.
  • About 25% if K-pop fans bought a cassette. They’re not playing them, but acquiring them as souvenirs and as a way to support their idols.
  • Data shows that there’s still a thirst for vinyl. The typical American music fan also says they’re 46% to buy a CD in the coming year.
  • If we look at the US, 73% of all streams are of catalogue material (i.e. songs that are more than 18-24 months old).

Analysis here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37441 posts and counting. See all posts by Alan Cross

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