More Than a Third of People Find New Music Using Video Services

And by “video services,” we mean “YouTube” but there’s also a little Facebook in there, too.  This comes from the blog of Midem,

So, how are multi-channel networks doing compared to YouTube?
VEVO saw a 70% increase in users age 13-24. That same demographic grew an average of 63% on other networks.
VEVO had 48,195 unique visitors in 2014. Vimeo had 38,851. Google websites totaled 162,317.
34% of people find new music using video services, more than any other source.
– 45% of YouTube viewers discovered new music with a video service.
Sources: Music Watch and Boyar Research

There are plenty of other fascinating stats about music discovery through video to be found here. This just proves once again that if your music isn’t on YouTube–at least in some form–you don’t exist for many, many millions of people.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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