The Globe and Mail carried a story this morning on a new Environics study that looks at the various psychographic factors that go into being Canadian. Everything is broken down by the 750,000 postal codes in the country and at times can get very granular. This is the factoid about people who eat lunch at Tim Hortons caught my eye:
Lunch at Tim’s: They are more likely to be single or divorced, they have low education levels and low income, but own their homes, often in smaller cities. They enjoy fishing, country music and gambling.
Really? Who knew? Go here and look up your postal code to see what the majority of your neighbours are into.