New Survey: Smart Speakers are Big Thing and Getting Bigger

Got a Google Home on a counter somewhere? Waiting for Amazon Alexa in November? Want an Apple HomePod in December? Smart speakers are a growing thing. There’s an Edison Research/NPR study on the matter.

Voice-activated technology and smart speakers – Amazon Echo and Google Home – are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience.

New research from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes. Find out why 42% of users say their device is now “essential” to their everyday life — and why 65% wouldn’t go back to life without one.

Read the whole research study here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38340 posts and counting. See all posts by Alan Cross

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