Pepsi is out as the sponsor of the Super Bowl halftime show. Enter…Taylor Swift? Here’s how that could happen.

Pepsi has a big sponsorship deal with the NFL that goes back close to four decades. That deal has just been renewed again (for somewhere beyond US$2 billion)–but with one notable exception. Pepsi will no longer be a sponsor of the big Super Bowl halftime show.

With up to 100 million eyeballs on that 12-minute event, you can bet that there are plenty of companies willing to fill that gap. Estimates are that the cost will be somewhere around US$50 million.

So who might want to fill that gap? Here’s a suggestion: Coca-Cola. Not only do they have soft drinks, snack foods, water, sports drinks, and restaurant brands to plug, but they also have Taylor Swift. Tay-Tay has appeared in various Coke commercials going back a decade.

What better way for Coke to stick to Pepsi than buy up the halftime rights and plug Taylor into the performance?

Just sayin’.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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