Pop music isn’t as English-speaking as it once was. Call it the YouTube effect.

For years, the global pop scene has been dominated by songs sung in English. That’s changing, thanks in large part to the influence and effect of YouTube. From Music Business Worldwide:

“Because not only is non-English language repertoire dominating key individual territories today – it’s also taking over the world.

“There is no better current measure of the world’s music listening tastes than YouTube (much to the music business’s fiscal annoyance). The service reaches more than 1.9 billion people every month – nearly half the planet’s entire internet-connected population. According to IFPI research, 85% of YouTube’s audience uses the service to listen to music, putting the platform’s current music-consuming reach at approximately 1.6 billion people.”

Keep readinghttps://www.musicbusinessworldwide.com/english-language-music-is-losing-its-stranglehold-on-global-pop-charts-and-youtube-proves-it/.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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