Pop music isn’t as English-speaking as it once was. Call it the YouTube effect.
For years, the global pop scene has been dominated by songs sung in English. That’s changing, thanks in large part to the influence and effect of YouTube. From Music Business Worldwide:
“Because not only is non-English language repertoire dominating key individual territories today – it’s also taking over the world.
“There is no better current measure of the world’s music listening tastes than YouTube (much to the music business’s fiscal annoyance). The service reaches more than 1.9 billion people every month – nearly half the planet’s entire internet-connected population. According to IFPI research, 85% of YouTube’s audience uses the service to listen to music, putting the platform’s current music-consuming reach at approximately 1.6 billion people.”
