As much as I like albums (or at least the concept of albums), let’s face it: we’re living in an on-demand a la carte world. If you can get just the songs you want, why would you bother with all the other tracks that come with an album? Isn’t that what made Napster (and then iTunes) so wildly successful in the first place?
While there will be a place for collections of songs released together (at least I think so), has the idea of the album run its course? Music Industry Blog explores the idea.
The Advent Of Grazing
When Napster emerged 15 years ago it kick started an irreversible transformation in music consumption. The music business had spent the previous three decades turning the singles dominated market of the 1950’s into the albums led market of the 1990’s, but with Napster consumers suddenly did not have to take the whole album package anymore. The labels had their own fair share of blame. When the vinyl LP had been the dominant format albums typically had 8 tracks, but with the CD labels felt compelled to fill every one of its 74 minutes’ capacity, resulting in a preponderance of filler tracks over killer tracks. Couple this with album price hyperinflation and you had the perfect recipe for consumer revolt. Little wonder that music fans cherry picked, tracks skipping the filler for the killer. Grazing replaced immersion.
“Grazing.” I’ve been running across that word more and more lately. Best continue reading, huh?