So what was Linkin Park’s 100-hour countdown clock all about? I sat through it so you didn’t have to.
Back on the weekend, Linkin Park posted a mysterious countdown clock that started at 100 hours. At exactly 2:15:00 pm EDT, it reached zero with 56,000 people waiting to see what was going to happen. First, the display went all weird.
The display switched to LIVE mode. Then the clock started counting up from zero. Other than that, though, nothing. Judging from the comments (which were scrolling by the speed of light), this pissed off a lot of people in parts of the world where it’s the middle of the night or very early in the morning. (Those sentiments were expressed in multiple languages.)
T-plus 00:09:05: The display went wonky again. Once it cleared up, the counter kept going. By this time, the number of viewers had dropped to 43,000. UPDATE: Some fans believe that this signals something will happen on 9/5 (September 5). UPDATE: Linkin Park has confirmed this.
T-plus 00:20:00: Nothing. Viewership has dipped to 40,000.
T-plus 00:25:00: Still nothing. Viewership is now 37,000.
T-plus 00:30:00: Nothing. Viewership at 33,000. The YouTube video still says LIVE. Live what? The comments are getting more and more angry.’
T-plus 00:33:10: I joined Linkin Park’s newsletter group on the original screen hoping that it would trigger something. Nothing. Viewership now 29,545. The fans are full-on pissed.
T-plus 00:40:00: Nope. Viewership at 27,000 and falling faster and faster. No one in the chat section has any idea what to do.
T-plus 00:45:00: This is obviously part of something else. Linkin Park’s web/social media team has historically been very, very smart at what they do. But I have no idea what they’re trying to accomplish with this.
T-plus 01:00:00: I give up. To the 21,000 people still waiting, call me when you have something, okay?
Still counting up at over 5 hours and 38 minutes…
21 hours in and nothing…