Some fascinating social media stats: Does this sound like you?

This caught my eye in the Media Beat section of morning’s FYIMusicNews.Ca newsletter (which you should definitely subscribe to). It has to do with with how people are using social media. I quote:

  • 3.78B – Estimated number of people using the platforms.
  • 2.5 hours – That’s the amount of time per day people are spending on social networks and messaging.
  • 73% – That’s the number marketers believe social media has been “somewhat” or “very” effective for their businesses.
  • 54% – Parentage of customers who use social media to research products.
  • 49% – Percentage of consumers who depend on Influencer recommendations on social media.
  • 91% – Percentage of social media users who access channels on a mobile device.

What did we do before social media? The mind boggles.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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