Spotify subscribers in the US, the UK, and Europe were notified prices are going up effective April 30. (Nothing for Canada yet, but…)
The company says “We offer a variety of subscription plans tailored to our users’ needs, and we occasionally update our prices to reflect local macroeconomic factors and meet market demands while offering an unparalleled service.” Could this mean higher payouts for artists? Given the flack Spotify continues to take, you have to wonder if that doesn’t figure into their calculations.
One thing to watch: Other streaming services use Spotify as a bellwether for consumer price sensitivity. If Spotify raises prices, other streaming platforms are sure to follow.
On a purely coincidental note, Spotify Daniel EK is apparently talking about buying Arsenal of the English Premier League as part of a consortium featuring former Arsenal players, Thierry Henry, Dennis Bergkamp, and Patrick Viera. The bid, worth £1.8 billion (CAD$3.1 billion), is expected to be tabled next week.
Again, just a coincidence.