Animal shelters are filled with dogs hoping for a new loving home. Spotify has just created a partnership with a shelter in Munich to help connect owners and dogs on the basis of musical taste.
Wait: Dogs like music? Maybe. All I can tell you is that both Schmooze and Squirt, my English bull terriers, seem to love chillout music from Brian Eno (1978’s Ambient Music 1: Music for Airports is a big favourite), although I’ve heard from other dog people that their animals seem rather ambivalent to all music.
However, there is some science involved here. According to PetGuide.com
[A]ccording to Scottish researchers, that’s a thing. A study conducted at the University of Glasgow revealed something fascinating: dogs have different reactions to different genres of music, and they mostly prefer soft rock and reggae. Inspired by this new information about our canine friends, a dog shelter in Germany, called Tierschutzverein München, teamed up with Spotify to launch a fantastic pet adoption campaign- by pairing people with dogs who share their taste in music.
Appropriately (and adorably!) named Adoptify, the campaign features cute pups rocking it to their favorite tunes. Ray, the French bulldog, loves electronic music, Moshi finds opera and classical music soothing, Gloria is down with hip-hop, while Milow’s jam is rock and roll. How freaking cute is that?
Read more here. Can we maybe do something like this around here?