UPDATE: Subculture Music Co.: A Company for DIY Musicans and Musical Entrepreneurs [Now Called Feron Media]

More than at any other time in history, musicians live in a DIY. No longer can anyone be guaranteed of being coddled, nurtured, developed and marketed by a record label. The good news is that all the tools you need are out there. The bad news is that they’re scattered all over the place. What if there were one place an indie musician could go for everyone from digital distribution of their music to creating a logo to building a website?

That’s the goal of Subculture Music Co, a small company out of New York state that sees to consolidate some of the most important DIY activities on one website. Their services include:

  • Digital Music Distribution:  Making sure your digital tracks get onto all the right platforms, including iTunes and streaming services.
  • Mastering: Got a recording that needs those final tweaks? They can help.
  • Logo/Graphic Design: Trust me: unless you’re trained as a graphic artists, do NOT attempt to create (or at least finish) a logo for your band. This is best left to professionals.
  • Blog/Email Director: Once your music is ready, you’ll want to get it out to as many bloggers and tastemakers as possible, right?
  • Website:  You have a website. Right? No? Then you’d better get one.
  • Bitcoin: It’s not just for nerds anymore. Really.
  • Recommended Reading: Get two free audio books.

Give it a look. It sounds like this may be a great resource for the indie musician.


Feron Media

The site has just been rebranded as Feron Media. Use this link to get to everything.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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