There’ s reason the NFL is the most successful sports league on the planet: they never, ever leave any money on the table. Here’s more proof.
When an act is contracted to play the halftime show at the Super Bowl, they aren’t paid. Sure, some costs are covered but as for a performance fee, the NFL doesn’t do that. They know that this event offers an artist worldwide attention for about fifteen minutes. That exposure is worth something–a lot, actually–that can pay off in increased record, ticket and swag sales. No wonder artists don’t bitch about getting a cheque.
Now the NFL wants to take things a step further. “This exposure is so valuable, you should pay us for the privilege of playing!”
I can’t say I disagree with this, either. A Super Bowl halftime performance is essentially a fifteen minute commercial in front of several hundred million people. If the NFL can get away with charging $3 million-plus for a 30 second commercial, then why are they giving away prime inventory smack-dab in the middle of the game?
And artists are lining up. Coldplay, Rihanna and Katy Perry are being considered for the gig at Super Bowl 50 in San Francisco in February . More here.
Meanwhile, there’s now a petition to have Nickelback play the Super Bowl. Sign here! (Thanks to Tom for the heads up.)