If you want people to know about your music, you have to get it in front as many people as possible. So which event has more impact: the Super Bowl or the Grammy Awards? Billboard takes a look.
Even though record label executives tend to choose the Super Bowl halftime show as the most powerful marketing tool in Billboard’s annual Maximum Exposure issue, the event can be hit or miss in driving sales for the artist who perform there.
A look back at sales reveals that some artists have benefitted from the Super Bowl halftime event, like last year’s performer Bruno Mars. But Beyonce‘s performance in the 2012 Super Bowl didn’t yield as much in sales.
Nowadays, another big factor must also be taken into consideration: how many fans will go to YouTube or Spotify and stream Perry’s songs, all of which will generate revenue somewhere down the line — instead of buying CDs or downloads.
Because Christmas is right before the Super Bowl and the Grammys is right after, it’s sometimes hard to determine how much of a sales bump the Super Bowl itself is responsible for. Also, sometimes there are other drivers going on the same time as the Super Bowl, whether that be a tour, a hit song on the radio, or some other television appearance that could be driving sales as well.