Think that TikTok is just a thing for kids and their pop music? Things are changing. Artists, managers, and labels have realized that TikTok is the future of music. They can no longer afford to ignore the fastest-growing social media platform in the known galaxy.
The Tragically Hip may no longer be a working entity, but the band has a vast legacy that needs to be promoted and protected. That means reaching across all kinds of musical and generational divides. And any such plan has to include TikTok.
As of this week, the band is officially on the platform saying “”The Tragically Hip is happy to announce the beginning of our new TikTok endeavour. All of us are excited to join a platform where we can engage with all of you, as well as a new generation of TTH fans. We’ll be sharing exclusive clips from our vaults and curating our favourite content from fans who cover, dance, and sing along to our tracks. Our hope is that TikTok can be a place to celebrate music and connect with fans — both old and new.”
They began by releasing two posts through @TheHipOfficial. It begins with a vintage clip from MuchMusic.
The second features Rob Baker picking away at “Ahead by a Century.” He invites fans to duet with him and adding in their own vocals.