This music promotion platform aims to target individual tastes in music

Do you find yourself bombarded by music you just don’t care about? Everyone wants recommendations of cool stuff, but often the algorithms can’t seem to get it right.

Now imagine you’re an artist. Why would you want your music going out to people who aren’t interested in the kind of stuff you create?

A new digital promotion company called Upbeat wants to solve these problems. It bills itself as a “taste-in-music social network” that learns an individual’s personal taste in music and only recommends the most appropriate material. Recommendations come daily and match you with other fans just like you. There’s also a private song-sharing function so you can send stuff to people you know.

For artists, Upbeat promises only fans who will be receptive to your music. You’ll also get song ratings so you’ll get feedback from whatever you send out.

Here’s a demo:

Interested? You can get the iOS app here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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