Tragically Hip beer is in the news again–and for the right reasons

Earlier this year, there was word of a legal dust-up between The Tragically Hip and Mill Street Brewery over the latter’s use of the name “At the Hundredth Meridian” for one of their beers. The Hip wanted everyone to know they had nothing to do with that brew. This one, on the other hand, is officially Hip.

Big Rock Brewery of Calgary has introduced Lake Fever Lager, a collaboration with the band. I quote:

“We’ve harboured the ambition to release our own beer for a long time but could never find the right partner, until now. Big thanks to the great folks at Big Rock, they’ve been amazing to work with. Over the last six months they’ve helped us develop a cleansing, thirst-quenching lagered ale that is long on taste but still refreshing and crushable; perfect for those occasions when one or two is just not enough.”

There are also Big Rock breweries in Vancouver and Toronto. If you’re in Ontario, BC, or Alberta, and you want to pre-order a six-pack or case, go here. Oh, and make sure you scan the QR code for a chance to win stuff.