True or False: Users of Connected Car Technology Tend to be Younger

True, right?  Nope.  That’s what radio consultant Mark Ramsey learned,


Nielsen recently released a study that was not representative of the entire population.

I know, so what else is new, right?

Actually, this was their intention this time.

It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life technologies—connected home, car and/or wearable technology.

It is, in other words, the low-hanging fruit of the connected car market.

The Connected Car Audience

And who is this low-hanging fruit?

The study found the majority are men (58%), 42% are age 55+ and 62% have at least a college degree and 37% made more than $100,000 per year [that’s almost double the national average]. 37% of connected car users say they spend 30 minutes to an hour in their cars on a regular basis.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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