Twenty Years Ago, The Ramones Made a Beer Commercial

I had no idea. Then again, I’d never heard of the Steel Brewing Company, either. (I’m not a beer drinker).

In 1994, they re recorded three jingles for the brewery: “Fill My Cup,” “High Gravity Lager” and “Gimme My Steel Reserve.” Given that the Ramones almost made zero money selling records, this would have been a pretty major payday for them–and it was done in the era when licensing material for a commercial was still considered selling out.

Thanks to Sonic More Music for bringing this to our attention!


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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