Watch Jack White’s “3-in-1 Interactive Video” for “That Black Bat Licorice”

Leave it to Jack to come up with a different way to approach the music video. There are three original films contained therein, each directed by a different person. The themes can be interchanged based on your interaction with your computer or table.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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