Music Industry

What are the chances of making it big on Spotify? About 1%

The good news? Technology has made it possible for everyone to make music and distribute to all covers of the planet. The bad news? Everyone is doing it.

Daniel EK, the head of Spotify, has more bads news: only a tiny, tiny fraction of those on the platform will make the big bucks. This is from Music Business Worldwide.

Daniel Ek wants Spotify to flatten the ‘gatekeepers’ of the traditional music business.

In doing so, he says, the platform will grossly improve the amount of money that a great swathe of artists are making from their craft.

Ek offered some revolutionary patter at Spotify’s Investor Day in New York earlier this month, where he boldly informed his audience that his service “doesn’t believe in gatekeepers” – before laying down a thrilling, scene-stealing proclamation: “Our mission is to enable one million artists to live off their work.”

This sounds absolutely brilliant, of course.

Especially when you consider what’s been said many times about those dastardly music biz ‘gatekeepers’ – that they have constructed such an elaborate maze of an industry, only the exclusive ‘one percent’ can ever hope to make the big bucks.

The ‘one percent’. Remember that phrase.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38542 posts and counting. See all posts by Alan Cross

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