What’s the truth about streaming music services and the number of people who use them?
God bless the people over at Musically.com for sorting through the data to come up with a definitive list (well, as definitive as possible) of how many people are listening to streaming music services. Here’s what they came up with:
- Spotify: 271 million users and 124 million paying subscribers
- Apple Music: 60 million subscribers (it doesn’t have a free tier so all users must pay).
- Amazon Music: 55 million customers (We’re unclear on how many pay and how many automatically get the service as a result of being Amazon Prime members.)
- Tencent: 661 million users and 35.4 million paying users. The Chinese giant actually runs three different streaming services, so those numbers reflect a total of all three.
- YouTube Music: 1 billion music users, 20 million paying subscribers. This is a rough estimate because it’s really hard to figure out how many people use YouTube just for music.
- Pandora: 63.5 million users, 6.2 million subscribers. Canadians can’t get Pandora, so we’re not part of this.
- SoundCloud: 175 million users, but that figure is at least five years old.
- Deezer: 14 million users, 7 million subscribers. The France-based service is available in over 190 countries.
- Gaana: 152 million users, 1 million subscribers. It’s the biggest domestic streaming in India.
- JioSaavn: 104 million users. Gaana’s biggest competitor.
- Anghami: 21 million users, <1 million subscribers. If you’re in the Middle East and North Africa, this is where you probably go.
Read more here.
