Ticketmaster is getting deeper into social networking. It has its own iPhone app–and it’s digging into the world of Facebook. From the New York Times:
If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so.
That value increases to $8 when the customer also posts the location of the seats using Ticketmaster’s seating chart.
See why social media is increasingly important to Ticketmaster here.